explore the impact of digital technologies on your selected industry? (30)
Technology today has developed so much, boosting the album sales and views of music video's by using fast downloadable singles and promoting their new releases on social networking sites, getting a very personal relationship to fans. Nirvana never had this sort of technology when releasing there album "Nevermind" making it very difficult to keep fans updated with the latest news, they had to promote singles and tours by being on television programmes Johnathan Ross or mtv, they now use the internet to allow a new generation of fans, they have their Nevermind album on itunes and youtube; when the album was first released in 1991it was only thought to sell 250,000 copies over the years now using the internet the album has sold over £30 million, this is the impact of digital technology and how powerful it is.
Lady Gaga is the queen of digital technology and has boost her career rapidly, she was the most followed person on twitter until recently, the social networking site makes her a $30 million a year! just from posting and talking to her fans she calls "little monsters", this shows the digital technology gives a closer relationship between the artists and their fans making more reason for the fans to buy her products, this also makes her twitter account worth $90 million. Her album "The Fame" has sold over 12 million copies world wide making it the most downloaded album, her face is reconised by everyone in the world, her first single sold 419,000 downloads within a week
